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互联网大潮下 如何留住人才?

2020-01-03

随着80后已走上管理岗位或成为骨干员工,90后已渐渐在职场上崭露头脚,职场主流已是独生子女的一代,他们被贯以“自我意识觉醒”、“互联网思维”的一代,他们更关注自己与企业价值观、思维和行为模式是否契合;具有网状思维模式,使得跨界和转行不再是不可逾越的障碍;没有后顾之忧,更关注自我的感受等等,这都致使人才的流动速度加速。同时,由于高素质人才供求的不匹配,竞争对手之间激烈的薪酬竞争,激进的招聘模式等外部因素,也使人才保留的难度越来越大。

在移动互联网、大数据、云计算等科技因素不断发展的背景下,人力资源从业者将面临更多的挑战:如何盘活组织内现有的资源,并重新加以利用?只有做得好,才能给人才以更多的发展机会和跳跃式的成长空间。

人力资源

因此,互联网时代的特点在迫使企业和职能部门不得不对市场、用户、产品、企业价值链,乃至必须对整个商业生态进行重新审视和思考。特别是对于企业的最重要资源——人才,要重新思考如何用互联网精神去留人留心。

在“用户驱动产品”的时代,HR是否考虑过自己的客户——员工的需求变化。京东商城,这个有着6万员工的企业,他的企业大学在运用互联网思维,做着令员工尖叫的课程,在抓住员工的痛点、尖叫点和引爆点上,做足了文章。此时,留住人心的关键点就是:你能不能用员工的方式与之对话,能不能让员工成为企业的忠实粉丝。当HR们还在思考如何给员工做培训更吸引人、如何做维护员工关系更贴心、如何做激励更有效时,不妨问问你的客户:你们的需求在哪里?你们需要怎样的产品?是不是可以满足个性化的需求?

人力资源应该告别大规模定制时代,而走向更加个性化的服务时代。人力资源部门要提升自己的战略地位,就要成为业务部门的合作伙伴,必须从关注“事务”转变成兼顾“人”。随着近两年来广泛提倡的HRBP(人力资源业务合作伙伴)的概念,正是在加速人力资源工作走向以“用户需求”为核心价值的步伐。

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