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阿里巴巴:造就万名千万富翁的HR管理

2020-01-03

一家中国公司登陆纽交所,并创下美股史上最大规模IPO(首次公开发行上市)的记录,这注定被国人视为"走向世界"的骄傲、被世界视为"中国崛起"的信号,向世界讲述了一个中国故事。

在阿里巴巴成功的背后,是数万员工的付出与贡献。阿里巴巴的人力资源管理在其中起了很大的作用。今天小编就带你一起了解一下阿里巴巴的人力资源理念。

企业文化的内容在许多情况下都是说不清道不明,比如什么是使命,什么是愿景,什么是价值观,等等。虽然理论上可以给出这样那样的定义,但实践中却是各有各的理解各有各的疑问。翻看马云语录,谈到阿里巴巴的企业文化特别是阿里巴巴的使命、目标、价值观,突然间有了一点启发:

人力资源

1、使命一定是员工能时刻感受到的。阿里巴巴的使命是什么?让天下没有难做的生意。在这一使命指引下,阿里巴巴所做的一切,无论B2B的阿里巴巴还是C2C的淘宝网,包括支付宝、阿里软件、中国雅虎、阿里妈妈,实质上都是为了帮助客户更好地做生意,更好地赚钱,更好地成功。管理上常讲使命是企业存在于社会的根本目的,在阿里巴巴倒不如更直观地理解为公司和员工的梦想。阿里巴巴所开展的任何一项业务,阿里巴巴员工所做的任何一件事情,都是冲着"让天下没有难做的生意"这一梦想去的。最关键的是,员工能时刻感受到公司客户第一的文化,时刻感受到自己所做的每一件事情同公司使命的联系。

2、目标一定是大家真心相信的。阿里巴巴具有三个目标(按我的理解,可能就是一些企业所称的愿景):做一家102年的公司;进入世界10大网站;只要是商人一定用阿里巴巴。外人总感觉有点怪怪的,这也是马云曾经并且现在也被一些人视为"疯子"、"狂人"的一个原因。但马云曾经说过一段话,大意是说阿里巴巴所说的不一定全对,但一定是真心相信的,而许多人说的全对,但可能连自己都不相信。阿里巴巴的三个目标大不大,不可谓不大,狂不狂,不可谓不狂,但是阿里巴巴自己相信,不敢说所有人都相信,但起码高管层和中坚力量是相信的,特别是马云自己肯定是相信的。所以,大没关系,狂也没关系,外人不信还没关系,关键是自己信不信。

3、价值观一定是需要坚决捍卫的。马云特别讲到一段历史,几年前阿里巴巴遭遇很大的困难和压力,可以说面临生死存亡危机。这个时候公司里有一种代表性的意见认为必须给客户回扣,只有给客户回扣公司才能生存下来。一天的会议和争论之后,马云结论性地指出,宁可明天关掉这家公司,也绝不允许任何人给回扣,谁给回扣谁离开。公司的一位销售明星仅仅因为给了几千元的回扣被断然开除。然而阿里巴巴"诚信"的价值观也彻底树立起来,并且最终赢得客户的认同和尊重,成为阿里巴巴未来高速成长的重要基础。所以,价值观是煅造出来的而不是打造出来的,不经历在异常艰难的两难选择中对企业家和员工心智的洗礼和考验,怎么可能形成内化于心的价值观?

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/*
*/
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